Big Data & Data Analytics

Big Data Analytics

Big data analytics is the use of advanced analytic techniques on very large and diverse data sets containing structured, semi-structured and unstructured data ranging in size from terabytes to zeta bytes from disparate sources. Here are some examples: Use analytics to understand customer behaviour to optimize customer experience. Predict future trends to make better business decisions. Improve your marketing campaigns by understanding what works and what doesn't. At different stages of business analytics, huge amounts of data are processed, and there are five types of analytics: descriptive, diagnostic, predictive, prescriptive, and cognitive analytics, depending on the requirements of the analytics type.